News & Trends

Dear Carolina Herrera… Why ‘Cab’

212 VIP NYC Cab

The first encounter with 212 VIP NYC Cab Editions is likely to make almost anyone pause.

Cab?

Of all the glamorous names Carolina Herrera could have chosen – Midnight, Empire, Skyline, Manhattan, they landed on Cab.

It sounds more like something hailed after a long night in Manhattan.

It’s an unusual choice.

Is it memorable?

Without question.

It’s Not About the Taxi. Well… It Is.

The 212 collection has always been a celebration of New York City, its energy, nightlife, fashion and unmistakable attitude.

Presentation has never been a weakness for Carolina Herrera, and these limited editions continue that tradition.

The Cab editions pay tribute to one of the city’s most recognizable symbols: the iconic yellow taxi.

Suddenly, the bright yellow packaging makes perfect sense.

The bottles aren’t yellow simply to stand out on a shelf.

They’re yellow because they’re meant to embody one of New York’s most famous sights.

Both fragrances retain the familiar capsule-shaped 212 VIP bottles while replacing the usual colours with a bold taxi-yellow finish that’s impossible to ignore.

And unlike many limited editions that simply receive a new colourway before being sent to market, these bottles actually have a concept tying everything together.

Even without knowing anything about the fragrances, curiosity alone is enough to make most people pick them up.

Mission accomplished.

So… How Do They Actually Smell?

Fortunately, far better than the name might initially suggest.

From the first spray, it’s clear that Carolina Herrera wasn’t trying to reinvent modern perfumery. Instead, the focus is on creating two fragrances that are immediately enjoyable while remaining unmistakably part of the 212 VIP family.

Black Cab opens with a fresh blend of aromatic spices balanced by smooth sweetness that naturally leans toward evening wear. The overall impression is confident without becoming loud, modern without chasing trends, and masculine without falling into the familiar “blue fragrance” formula.

Rosé Cab heads in a brighter direction. Sparkling fruity notes create an opening that feels cheerful, feminine and effortlessly elegant without becoming overly sweet or juvenile.

As both fragrances settle, their personalities become even more defined.

Black Cab gradually evolves into warm woods, amber and soft sweetness, creating an effortlessly polished character that’s equally comfortable at dinner reservations, rooftop lounges or late-night city adventures.

Rosé Cab develops around airy florals, delicate musks and creamy woods, maintaining a light and graceful character from start to finish. Rather than dominating a room, it leaves the sort of elegant scent trail people notice during conversations rather than from across the room.

By the dry down, the two fragrances feel less like twins and more like siblings.

Black Cab is the one heading for cocktails after dark.

Rosé Cab is enjoying brunch in SoHo before unexpectedly extending the afternoon into an evening of shopping and café hopping.

Different personalities.

Same New York attitude.

Performance

Neither fragrance is trying to become the loudest scent in the room, and that’s part of their appeal.

Black Cab delivers around 11 hours of longevity with confident projection during the opening hours before settling into a comfortable scent bubble.

Rosé Cab offers approximately 10 hours of wear with moderate projection, making it equally suitable for everyday wear without overwhelming those nearby.

They’re noticeable.

They’re polished.

And perhaps most importantly…

They know when to stop talking.

Who Are They For?

One thing Carolina Herrera gets absolutely right is accessibility.

These aren’t fragrances that require months of wearing or a fragrance dictionary to appreciate.

They’re simply enjoyable.

Those who appreciate modern designer fragrances that attract compliments without demanding constant attention will likely find plenty to enjoy here.

Black Cab is best suited to lovers of smooth woody fragrances with an evening personality and understated confidence.

Rosé Cab is ideal for anyone who prefers bright florals with enough versatility to move effortlessly from daytime outings to evening occasions.

For couples, they’re an easy recommendation. They complement one another beautifully without smelling like masculine and feminine versions of the exact same fragrance.